Marketing

How to Build Your Nail Business Nail departments across the United States experienced a decrease in sales in 2009. Now, the economy is back on its feet and the consumer is spending money again. In order to recapture your clients, you have to work harder than you have in the past. The referral program is an awesome way to get new guests from your current clientele.  (By: Jill Wilson)

More Marketing Ideas That Work! From The Hair Company The Hair Company in Leonardtown, MD averages 23% RTS and has been in growth mode for over 10 years! Owners Jackie Buckler and Debbie Link have generously agreed to share some of the keys to the salon’s success with SSBC.  (By: Summit Salon Business Center)

Party or Profit? Both! If it’s Thursday in College Station TX, that means it’s time for “Chrome After Dark.” Sound like fun? It is! Even better? It’s profitable! What can *you* do in your salon to create special and unusual “events” that will attract a bigger crowd? Can you expand your hours into the evening? Get inspired to try something new today!  (By: Summit Salon Business Center)

The entire SSBC team met in July for an annual staff retreat. Over two days of training, they discussed “Best Practices,” including great ideas for salon marketing. Consultants took turns sharing what worked in the salons they visited; we are delighted to pass these strategies on to you!  (By: Summit Salon Business Center)

Invest in Your Guest Handling System Does your guest handling system match your salon's pricing, location, mission statement, and your original salon's unique vision? It's never to late to implement change . . . go for it!  (By: KRS Consulting Group LLC)

Marketing by Giving It is amazing how many salon professionals are committed to their communities. Time and skills are donated to women’s causes, kids’ activities, medical research and faith-based activities. It is a business arena that is often overlooked as a line on the budget, but certainly it is a form of marketing.  (By: Uproar Communications)

Outdoor Advertising, Why, Where, When? The average commute time to work in the U.S. has increased by 18.2% in the last decade. That means that commuters are spending on average 26 minutes to go to work each day. And that increase translates into more opportunities for outdoor and out-of-home advertising!  (By: Uproar Communications)

The Ins and Outs of Outdoor Advertising The average commute time to work in the U.S. has increased by 18.2% in the last decade. That means that commuters are spending on average 26 minutes to go to work. That increase means more opportunities for outdoor and out-of-home advertising to reach your target!  (By: Uproar Communications)

How to Identify Your Target Market Before determining any logo, tagline, media buy or marketing plan, it is essential to identify the target of whatever it is you do or whatever it is you are selling.  (By: Uproar Communications)